The strategy is to expand distribution channels through alliances with local distributors or resellers to enable the SMBs market to access to low-cost products.
“Xerox has always been a provider of solutions for high end and not so low. In markets such as Central America and the Costa Rica Xerox it is still not recognized as a trademark for SMB´s offices. So we want to relaunch the strategy and show this segment of the market that Xerox has options for small or home office equipment to meet their needs, “said Christian Sanchez, Costa Rica PBS CEO.
The company plans are to relaunch its product line known as A4, which are products such as printers and office equipment, which offer the same connectivity and printing solutions that today have big business.
According to Miran Alas, regional manager of channel strategy, the new strategy was announced in Costa Rica yesterday, will also expand to Central America and the Caribbean, bringing hope to conquer the market for SMBs and achieve an increase in Market Share and percentage of total sales to double digit.